Hi no De (日の出, 日乃出, or 日之出, lit ‘sunrise’) was one of Nintendo’s budget brands of hanafuda, kabufuda, mekurifuda, and other karuta decks.
It was the 16th highest-ranking brand in Nintendo’s hanafuda lineup, behind Hyaku-en and followed by Hana no Yama.
As a kabufuda and regional karuta brand, it ranks above Fuji and below Daikoku.
It is known to be used during the late 1920’s and 1930’s.
¶ Gallery
| Label | Description |
|---|---|
|
1st Label Design: Red shield with gold Marufuku medal in a dark blue background. Top reads “日乃出”, bottom reads “NINTENDO” in roman letters. The text on the golden ribbon on both sides of the shield reads “大日本京都” (Dainippon Kyoto). |
 |
2nd Label Design: Black silhouette of a tall pine tree while a rising red sun shines red rays on a yellow sky with some clouds. Top reads “日之出”, bottom reads “任天堂” with a Marufuku logo on the bottom right corner. |
 |
Label from a 2-deck box. |
¶ Brand Line Up (1930’s Catalog)
¶ Hanafuda
| Grade | Brand Name | Price in JPY (per pair of decks) |
|---|---|---|
| 1. | Daitoryo | 3.55 |
| 2. | Taisho | 3.45 |
| 3. | Otafuku | 3.30 |
| 4. | Masamune | 3.25 |
| 5. | Shiko jirushi | 3.20 |
| 6. | Ginsekai | 3.05 |
| 7. | Chujo | 2.78 |
| 8. | Asahi Sakura, Kintengu |
2.68 |
| 9. | Marufuku jirushi | 2.63 |
| 10. | Yaezakura, Kikusui, Gintengu |
2.58 |
| 11. | Konishiki jirushi | 2.38 |
| 12. | Kikumaku | 2.33 |
| 13. | Tokiwa | 2.23 |
| 14. | Hatsuzakura | 2.18 |
| 15. | Hyaku-en | 1.87 |
| 16. | Hi No De | 1.77 |
| 17. | Hana No Yama | 1.67 |
| 18. | Miyako No Hana | 1.57 |
¶ Brand Line Up (1928 Catalog)
¶ Hanafuda
| Grade | Brand Name | Price in JPY (per pair of decks) |
|---|---|---|
| 1. | Daitoryo | 3.50 |
| 2. | Taisho | 3.40 |
| 3. | Otafuku | 3.25 |
| 4. | Masamune | 3.20 |
| 5. | Shiko jirushi | 3.15 |
| 6. | Ginsekai | 3.00 |
| 7. | Chujo | 2.75 |
| 8. | Asahi Sakura, Kintengu |
2.65 |
| 9. | Marufuku jirushi | 2.60 |
| 10. | Yaezakura, Kikusui, Gintengu |
2.55 |
| 11. | Konishiki jirushi | 2.35 |
| 12. | Kikumaku | 2.30 |
| 13. | Tokiwa | 2.20 |
| 14. | Hatsuzakura | 2.15 |
| 15. | Hyaku-en | 1.85 |
| 16. | Hi No De | 1.75 |
| 17. | Hana No Yama | 1.65 |